About Us

In the bustling streets of Kolkata, amidst its kaleidoscope of colors and cultures, a new beacon of elegance has emerged, captivating the city’s discerning residents and visitors alike. On April 19, 2024, OSHA JEWELS unveiled its doors, introducing a realm of exquisite diamond jewelry that seamlessly blends tradition with innovation, luxury with accessibility. This boutique, nestled in the heart of Kolkata, has swiftly become a sanctuary for those seeking not just jewelry, but stories woven in gold and diamonds.

This boutique of exquisite diamond jewelry has quickly captured the hearts of Kolkata’s diverse populace, earning widespread admiration. Renowned for its mastery in natural mined diamonds and gemstones, the boutique now dazzles with its introduction of lab-grown diamond jewelry, offering opulent elegance at an accessible price point.

Despite its status as a startup, OSHA JEWELS stands firmly on a foundation steeped in the jewelry trade’s history. Siblings Pratik Bahety and Prerana Bahety Mall, scions of a prominent Marwari family in Kolkata, trace their lineage to the illustrious Pink City, Jaipur, Rajasthan. Their lineage boasts a legacy of influence and expertise in diamonds and gemstones, passed down through generations. Drawing from this wealth of knowledge and tradition, Pratik and Prerana infuse their venture with a blend of heritage and innovation that sets them apart in the industry.

The name “OSHA” carries profound significance, reflecting Pratik’s heartfelt longing for a daughter in a family of sons and his deep bond with his sister Prerana. This personal narrative imbues the brand with an authenticity that resonates with each patron who walks through its doors.

Prerana Bahety Mall, one of the co-founders of OSHA JEWELS, plays a pivotal role in shaping the brand’s vision and direction. As a modern woman herself, Prerana understands the aspirations and desires of contemporary women. She believes that diamonds are forever and should be accessible to every woman, regardless of her background or occupation. To this end, Prerana has championed the use of lab-grown diamonds in OSHA JEWELS’ collections. These diamonds offer a sustainable, affordable alternative to natural diamonds without compromising on quality or brilliance. By incorporating lab-grown diamonds into their designs, OSHA JEWELS makes it possible for every working, progressing woman to own and cherish a piece of fine jewelry. Prerana’s commitment to sustainability and affordability is evident in the brand’s unique lab-grown diamond designs. These pieces are crafted with the same attention to detail and artistry as the natural diamond collections, ensuring that they are both beautiful and eco-friendly. This approach not only aligns with Prerana’s values but also resonates with modern consumers who prioritize sustainability in their purchasing decisions.

One of the hallmarks of OSHA JEWELS is its unique craftsmanship, most vividly expressed in the boutique’s abstract modern designs. These designs incorporate a variety of diamond shapes, including round, princess, emerald, marquise, pear, oval, and cushion cuts. By combining these different shapes, the designers create intricate patterns and unique forms that are both visually striking and exquisitely beautiful. For example, an abstract necklace might feature a cascading arrangement of pear-shaped and marquise diamonds, creating a fluid, organic shape that mirrors the beauty of nature. Rings might juxtapose the clean lines of emerald-cut diamonds with the softer curves of oval diamonds, resulting in a piece that is both elegant and modern.

Each piece in their collection is a testament to meticulous artistry, crafted from 14kt hallmarked gold and adorned with certified diamonds. Their boutique showcases the skillful fusion of traditional techniques and contemporary design, resulting in jewelry that epitomizes luxury without sacrificing accessibility. From radiant necklaces and striking cocktail rings to intricately designed tennis bracelets and classic diamond solitaire bangles, every creation embodies their unwavering commitment to excellence and beauty.

OSHA JEWELS prides itself on its diverse array of offerings, catering to the varied tastes and preferences of its clientele. Whether you’re drawn to the ethereal beauty of natural diamonds or the eco-conscious allure of lab-grown alternatives, OSHA JEWELS has something for everyone. Their collection spans a spectrum of designs, from classic elegance to contemporary chic, ensuring that every patron finds a piece that speaks to their soul.

But OSHA JEWELS is more than just a jewelry store; it’s a destination for personal expression and celebration. Their bespoke bridal customization service is a testament to this ethos, offering couples the opportunity to create timeless treasures that reflect their unique love story. From matching bride and groom turban brooches adorned with the finest diamonds to intricately crafted engagement rings that symbolize eternal devotion, OSHA JEWELS transforms dreams into reality.

In an era where ethics and sustainability reign supreme, OSHA JEWELS stands as a beacon of integrity. Their commitment to responsible sourcing is evident in every facet of their operation, from the use of certified diamonds to the incorporation of lab-grown alternatives. By embracing sustainable practices, OSHA JEWELS not only ensures the ethical integrity of their creations but also contributes to a brighter, more sustainable future for generations to come.

But perhaps what truly sets OSHA JEWELS apart is its dedication to personalized customer experiences. Stepping into their boutique is not just a shopping trip; it’s a journey of self-discovery and joy. Their in-house astrologer offers tailored consultations, guiding patrons towards pieces that resonate with their unique essence and astrological profile. Each interaction is infused with warmth and authenticity, creating lasting connections that extend far beyond the jewelry itself.

We invite you to step into the enchanting world of OSHA JEWELS and discover the timeless elegance that awaits. Located at Altitude 2, O.C Ganguly Sarani (Lee Road), Unit-401, 4th Floor, Kolkata-700020, our boutique beckons you to embark on a journey of beauty and wonder. Whether you’re celebrating a milestone, marking a special occasion, or simply indulging in the luxury of fine jewelry, let OSHA JEWELS be your companion. Embrace the elegance, craftsmanship, and personal connection that only OSHA JEWELS can offer. Here, every piece tells a story, and every moment is a celebration.